There are plenty of times when you will have to apologize, but is there a time when you should not say you're sorry? This article features two project professionals discussing when a project manager should apologize. First, it explores whether "never apologize" is a good rule and identifies when a project manager should not apologize. Then, it examines how refusing to apologize affects project success, noting that a project manager who refuses to accept responsibility will generate a negative team culture. The article also discusses if a project manager can apologize too much. In addition, it looks at how apologies affect a project manager's accountability.