Ticketmaster's project management office works behind the scenes to boost business across the company's global markets
Live entertainment is all about the experience, and that starts with the ticket-buying process. Whether they're trying to see their favorite band or searching for something new, consumers want to easily buy tickets to get them in the door. For Ticketmaster International, based in London, England, that means creating an online experience customized to each of the 21 markets in which it operates. Since shoppers in each country have specific e-commerce expectations, the organization's project teams target products accordingly. But with different lines of business working to meet their own goals across borders, Ticketmaster's teams struggled to prioritize requests.