Building your brand
Successful careers are built through strategic self-marketing. This article examines how project managers can develop a brand for themselves, one that they can use to obtain the types of assignments that most interest them. In doing so, it discusses the purpose of self-marketing and the challenge that all people face when attempting to promote themselves; it explains the basics of developing an individualized brand identity and describes the perils of overselling one's self. It also suggests an approach for communicating with potential employers and clients. Accompanying this article is a sidebar listing three trends affecting employment in project management, trends identified by three project-related professionals.