Getting the green light
Executives are increasingly scrutinizing all of the projects in their portfolios. As a result, project managers should build a clear business case to gain executive buy-in. This article discusses how a business case should demonstrate the value of an initiative in terms of profit, savings, or percentage points of customer satisfaction, market share, etc. It looks at how the business case should focus on where the ROI comes from, how the project will deliver it, and what the plan for measuring it will be. It also explains the necessity for understanding the executive's individual goals and preferences to increase a project's chance of getting the go-ahead. Accompanying the article are two sidebars: The first looks at the do's and don'ts of building a business case; the second discusses the stakeholder expectations and goals. A tip on developing a relationship with an executive's administrative assistant is also included.