There's a Place for those Who Know When to Use Their Gut or Their Head—or Both; Channel Your Inner Voice to Please Executive Ears
Before you can explain how project management aligns with corporate strategy, you must understand how executives think and act. Even armed with the latest information, statistics and market thinking, executives often must rely on what they "feel" the outcome of a business decision will be. Fortunes are gained and lost on "sure things." In an uncertain world, the business reality is that project management does improve business results—project managers just need to convince senior management of that.