Communications as a strategic PM function

As information technology becomes more and more enmeshed in every aspect of global business, we increasingly hear about the need for chief information officers and their teams to gain a better understanding of the needs of business executives and to understand how best to communicate with them. This poses a major challenge. And since project management is a profession that emerged primarily from the technical disciplines of engineering and technology, it poses a major challenge for the project manager as well. Project managers have typically been highly technically proficient and very good at motivating a team. The disciplines associated with communications and marketing, however, are quite foreign. As more and more project managers gain a place at the table with business executives, these skills become increasingly critical. It is no longer sufficient to have a communications plan built around providing the appropriate status reviews at the right point in the governance process. Instead, project management o
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