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Project Leaders Helped Make a Mobile-Messaging Service Launch Far Exceed Initial Expectations—Revenues Alone Exceeded Forecasts by 600 Percent—and Established a Trajectory for Long-Term Growth

BY NATALIE BAUER

CUSTOMER SERVICE is king at Chicago-based U.S. Cellular, a leading telecommunications company.

So when corporate leaders recognized they could offer customers additional methods for communicating, they jumped on the opportunity. In 2002, a U.S. Cellular project team launched a mobile messaging service that significantly contributed to the bottom line.

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LEADERSHIP / 2005 / WWW.PMI.ORG
LEADERSHIP / 2005

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