Project Leaders Helped Make a Mobile-Messaging Service Launch Far Exceed Initial Expectations—Revenues Alone Exceeded Forecasts by 600 Percent—and Established a Trajectory for Long-Term Growth

Customer service is king at Chicage-based U. S. Cellular, a leading telecommunications company. So when corporate leaders recognized they could offer customers additional methods for communicating, they jumped on the opportunity. In 2002, a U. S. Cellular project team launched a mobile messaging service that significantly contributed to the bottom line.
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