Brain Stormers

Creativity Is In Demand—And It Can Be Cultivated

Creativity is no longer just the province of artists, writers and musicians. Organizations grappling with rapid technological change and sudden strategic challenges—which is to say, most—see it as a survival skill. According to a 2017 PwC report, CEOs rank creativity as one of the top five most important skills in an employee. And 77 percent of them say it's difficult to recruit individuals who excel at creative and innovative thinking.
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