Room for Upgrades

As New Customer Demands Force Hotels to Transform, Project Teams Must Accelerate the Pace to Deliver Five-Star Advantages

Today's hotels are overbooked with change. Whether it's delivering next-gen tech or creating personalized experiences, global chains and boutique brands are working hard to meet the demands of discerning, hyper-connected guests -- and to differentiate their new and renovated properties from sharing-economy upstarts. The opportunity to gain more loyal customers is certainly present. Global international tourism arrivals are expected to reach 1.8 billion by 2030, up from 1.2 billion in 2016. The global hotel market will be worth US$703 billion by 2021, up nearly 32 percent from US$534 billion in 2014, predicts Transparency Market Research.
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