Data done right
learning to target the right type of data can uncover insights that drive project success
Big data is a big deal. More than 75 percent of organizations are planning big-data investments in the next two years, according to a 2015 Gartner report. Yet, only 37 percent of organizations have deployed big-data projects in the past year, suggesting that filling the gap between data and insight remains a substantial hurdle. Nearly 50 percent of organizations that use big data say it has been more expensive than they expected, according to a 2015 survey by Vanson Bourne. Likewise, budget limitation is the most common reason that organizations don't use big data, the survey found. But a "go-big-or-go-home" philosophy on data might not be in an organizations financial interests, says Hannu Verkasalo, PhD, CEO and founder, Verto Analytics, an Espoo, Finland-based firm that measures consumer engagement with brands online.