The value proposition

Defining the business value of a project during the planning process can give project leaders information they need to make smart decisions throughout execution. Knowing where a project should take an organization, not just what it's supposed to achieve, helps practitioners measure how effectively their initiatives are delivering their intended value. This article discusses how organizations must look at each project through a shared lens: business value. It examines how benefits realization maturity is one of the main factors that distinguish high-performing organizations from their low-performing peers, organizations with high benefits realization maturity delivered 79 percent of their projects successfully, compared with 56 percent of projects completed by less mature counterparts. It then details how to elevate maturity through measurement, and identifies five measures to assess the strategic value of analytic development projects in the planning process and throughout the life of the product: business va
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