Project Management Institute

Delivering the Wow Factor

If You Really Want to Amaze Stakeholders, Get Them to Dream Big from the Start

Your most recent project came in on time, on budget and within scope—and stakeholders were satisfied. But something still seemed missing—you have a gnawing notion that your project checked a box instead of changing the world. What else could have been done to elevate outcomes? To go beyond delivering a by-the-book project, I use what I call the "Wow! Statement" technique. When employed during the planning process, it helps draw out the hopes, dreams and aspirations of my most important stakeholders—and provides clarity to my teams about our end state.
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