Contributions of design thinking to project management in an innovation context

Researchers have long recognized that standard approaches to project management are ill-suited to address changes in the environment or business needs, particularly in innovative contexts characterized by uncertainty and complexity. Instead of being concerned with the efficient implementation of a deliberate strategy, a project in such a context becomes a process for strategy formulation. Three imperatives for project management arise as a result: managing the explorative phase, managing the involvement of stakeholders in the project, and managing the project in relation to the strategizing process of the firm. We propose that design thinking, a recent evolution in the field of design, can make some important contributions to these imperatives. Design thinking has been highlighted by practitioners as well as academia as a novel methodology that is potentially valuable for improving innovative outcomes, whether they are products, services, or strategies.
member content locked

Log in or join PMI to gain access

or Join

Advertisement

Advertisement

Related Content

  • PM Network

    Analyzing the Future member content locked

    By Desmond, Luke The wave of big data and other data-science-related knowledge is turning into a flood. The economy is rapidly transforming into a knowledge-based one. In fact, the four largest companies based on…

  • PM Network

    Chirp-Chirp member content locked

    The Visa logo is recognized across the globe, but the brand saw a big problem looming: The rise of e-commerce, mobile wallets and smart speakers means fewer transactions will require a physical…

  • PM Network

    AI is the New Black member content locked

    By Waity, C. J. Bad lighting, grainy mirrors, absent sales clerks—shopping for clothes has never been a great experience. But fashion designers and retail juggernauts are looking to improve modern shopping by…

  • PM Network

    Commune Ground member content locked

    By Ali, Ambreen With more people prioritizing sustainability and healthy living, real estate developers are rushing to build neighborhoods around a new amenity—a working farm. Known as agrihoods, these projects…

  • PM Network

    Voice Wars member content locked

    By Hendershot, Steve Creation means nothing. It's survival that counts, in the emerging world of voice-assistant technology. More than 5 billion consumer devices made use of some type of voice-driven digital assistant…

Advertisement

Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.