Project Management Institute

Project marketing

detailing the project manager's hidden responsibility

Most traditional project management implementation processes have long ignored the hidden responsibility of the project manager: project marketing.The role of the project manager as marketer is one that cannot be ignored in today's competitive market.It is imperative to the success of product sales that a plan for marketing that considers the needs of the client be outlined from the beginning of the project.The framework for a project marketing plan is outlined, along with the rationale and steps for implementation.Components of the project marketing plan include: Client Analysis, Marketing Strategy, and Evaluation and Control.
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