Cultural differences in projects

Effective use of cross-cultural project teams can provide a source of innovative thinking and diverse experience to improve the likelihood of project success and to enhance the competitive position of the organization. However, if not managed carefully, cultural differences and related conflicts can interfere with the successful completion of projects in today’s multicultural global business community. To achieve project goals and avoid cultural misunderstandings, project managers should be culturally sensitive and promote creativity, respect, and motivation through flexible leadership. This paper describes the most well known and accepted theories of cultural differences, provides results of additional studies, and illustrates them with examples from project management. These theories consider relations between people, motivational orientation, definition of self and others, attitudes toward time, risk, control, context, and the environment. The paper provides results of a study using Associative Group Analy
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