Engineering and marketing

their worlds run together

Article Strategy, Quality Management September 1999

PM Network

McFadden, Joe | McAllister, Dan

How to cite this article:

McFadden, J. & McAllister, D. (1999). Engineering and marketing: their worlds run together. PM Network, 13(9), 47–50.
Traditionally, information flows from marketing to engineering, but as corporations become more focused on customer needs, project managers can bring the marketing and engineering disciplines together to help achieve this goal. This article features a discussion with the sales director of the TouchTunes Music Corporation, Dan McAllister, who used a process-oriented approach to market products, based on a thorough analysis and understanding of the marketing and engineering departments' responsibilities in the larger scheme of the entire business. He also discusses cycle time reduction as it applies to corporate strategy and process.
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