External communication as an integral part of project planning
Communication is important in project management in proportion to the complexity of the project in question, but unfortunately, often is a reactive function. To avoid this reactivity, this article proposes structuring external communication so that it reaches the correct audience in the right way at the correct point in a project. The AMF (Awareness, Motivation, and Functioning Capacity) Process is acommunication planning tool that provides a communication matrix relating specific groups of people to specific stages of communication. The Awareness stage of communication begins in the concept phase and spans into the development phase; the Motivation stage begins in the development phase and spans into the implementation phase; the Functional Capacity stage ensures that all participants understand their roles and can function independently within the new environment.