Digital Workout

Fitness Clubs Are Launching High-Tech Projects To Upgrade Equipment And Deliver More Connected Experiences

Treadmill, meet the internet. As the fitness industry goes digital, gym owners and equipment makers are launching projects to serve new tech-savvy members who expect workouts compatible with their personal devices and wearable technologies. The global connected gym equipment market will see massive growth in the coming years, rising from US$121 million in 2016 to US$762 million in 2021, according to a Technavio report published last year. At the same time, according to a 2017 report from MarketLine, the global gym, health and fitness clubs industry can expect an annual revenue growth rate of 4.3 percent, en route to a market value of nearly US$90 billion by 2021. The major emerging markets of India, Brazil and China are the industry’s biggest hot spots.
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