What project strategy really is

the fundamental building block in strategic project management

Article Strategy, Sustainability February 2012

Project Management Journal

Patanakul, Peerasit | Shenhar, Aaron

How to cite this article:

Patanakul, P. & Shenhar, A. (2012). What project strategy really is: the fundamental building block in strategic project management. Project Management Journal, 43(1), 4–20.
Strategic project management is gradually becoming a popular and growing trend within the discipline of project management. The general idea is that project management teams must learn how to deal with the business aspects of their projects, as well as better support their company's business strategy and sustainability, rather than just focus on meeting traditional time, budget, and performance goals. Although this approach has been gaining popularity, strategic project management has not yet become an explicit and widely used approach in the practice of project implementation. One of the concepts mentioned as an important element is project strategy; however, no universal framework or even a clear definition of what project strategy is has so far emerged. The goal of this article is to fill this gap and provide a useful definition and a framework for the further study and implementation of the project strategy concept.
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