Project Management Institute

Proposal management

generating winning proposals, part 1

Creating a project proposal that appropriately addresses all of a potential client's issues and requirements--as stated in the client's request for proposals (RFP)--is aproject in itself. This article--the second in a three-part series--explains how project managers can develop professional-caliber proposals. In doing so, it discusses the primary factors affecting the four areas involved in developing a proposal, factors such organizing a proposal team, detailing relevant information, writing and drafting the document, and crafting a core message.
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