The Coolest New Trend in Hospitality? Glacier Spotting
Glaciers are mammoth, slow-moving rivers of ice that cover about 10 percent of Earth's surface and hold nearly 70 percent of its freshwater. But due to climate change-induced melting, those percentages are shrinking. Hospitality brands looking to capitalize on travelers' catch-them-before-they're-gone mentality are now launching projects to build accommodations adjacent to these shrinking wonders.