Hospitable resources

To effectively gain leverage over competitors, an increasing number of large global organizations are relying on project management and project managers to translate customer requirements into realized projects. This article, authored by the executive vice president and chief technology officer for Starwood Hotels and Resorts Inc., discusses the seminal role project management and project managers play in enabling his organization to set new standards for the hospitality industry and to satisfy the luxury service expectations of Starwood's guests. It explains how Starwood uses IBM's Rational Unified Process--customized and renamed Magellan--with an internal project management process dubbed Trica, an approach which enables the company to realize projects effectively and efficiently through collaborations between its project sponsors, project managers, and solution-deliver managers. This article also identifies the benefits Starwood enjoys from practicing a consistent approach to realizing projects.
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