Project Management Institute

Three in one

Imagineering, is a method that helps the dreamer, realist, critic--the three roles you take on when imagineering--on innovation projects. A dreamer engenders ideas with no boundaries, a realist assesses idea feasibility, and a critic pinpoints potential risks that may threaten the concept. This article discusses how project practitioners can embody these three roles. It details how the dreamer can disregard constraints and visualize new ideas to improve a deliverable. It explains how the realist questions how the ultimate idea will work to practically develop an implementation plan, carve an end result and assess the idea feasibility. The article then examines how the critic scrutinizes the idea and its workable solution by performing a comprehensive risk assessment. It concludes by detailing how imagineering allows project practitioners to think of ideas that deserve to mature enough to be adopted and determine the ones bad enough to get killed.
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