Introducing… the CPO

The chief executive officer (CEO) title came about to distinguish between names like President, Managing Director and Chairman, and to make it clear who is ultimately to make things happen in the company. Likewise, the titles Chief Operating Officer (COO), Chief Financial Officer (CFO, and Chief Information Officer (CIO) evolved to meet the same type of need: establish a central focus for each activity where responsibility was previously ambiguous or not sufficiently targeted.
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