Make Kano analysis part of your new products requirements

Kano analysis, developed by Professor Noriaki Kano, is a useful tool for making funding choices and evaluating risk.Kano analysis uses Kano charts which are grids divided into four quadrants by X- and Y-axes.The X-axis represents product functionality, and the Y-axis represents customer satisfaction.The article demonstrates how these charts can be used to plot relationships between product functionality (feature richness) and customer satisfaction.Usually, improvement is linearly related to customer satisfaction, but not always, and Kano analysis can help project managers assess risk in different ways, using such dynamic properties as decay, promotion, and refreshment.
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