Labeling Projects as Innovative

A Social Identity Theory

The notion of 'innovative projects' is popular and often taken for granted. This article challenges this taken for granted concept and attempts to provide detailed insights into what constitutes an 'innovative project.' Specifically, the article focuses on three main questions: (1) What kinds of projects are considered innovative? (2) How do projects become recognized as innovative and by whom? And (3) Why are projects recognized as innovative? This research follows the 'linguistic turn' occurring in project management studies, showing that social identity theory is a useful and insightful way of understanding discursively constructed labels chosen by practitioners to identify projects as innovative. Labeling projects as innovative has implications for practice as playing an important strategic role in bolstering the reputations of organizations and attracting customers; such labels are often used meaningfully, but also purposefully in project-based organizations.
member content locked

Log in or join PMI to gain access

or Join

Advertisement

Advertisement

Related Content

  • Project Management Journal

    A Dynamic Capabilities Model of Innovation in Large Interfirm Projects member content locked

    By Steen, John | Ford, Jerad A. | Verreynne, Martie-Louise The time-bounded nature of large interfirm projects and technical interdependencies constrain innovation.

  • PM Network

    Quantum Leap member content locked

    By Ali, Ambreen | Hendershot, Steve | Hermans, Amanda | Thomas, Jen | Wilkinson, Amy When Google announced in August that one of its quantum computers had succeeded in simulating a chemical reaction, it became the latest breakthrough for the technology. Quantum’s promise: harnessing…

  • PM Network

    Edge of Infinity member content locked

    Clean, limitless energy is no longer the stuff of science fiction. Nuclear fusion is very real, with the potential to generate an inexhaustible supply of zero-carbon energy, without the intense…

  • PMI Thought Leadership

    PMI 2020 Signposts Report member content locked

    By Project Management Institute Project leaders can’t truly deliver value if they’re operating in a vacuum. In the PMI 2020 Signposts Report, we assess six of the most pressing business trends around the globe—climate change, AI,…

  • PM Network

    Wanted: Data member content locked

    Good data is the lifeblood of a successful artificial intelligence (AI) project. But collecting and parsing quality data can be time-consuming and costly. That leaves many AI teams facing a…

Advertisement