Labeling Projects as Innovative

A Social Identity Theory

The notion of 'innovative projects' is popular and often taken for granted. This article challenges this taken for granted concept and attempts to provide detailed insights into what constitutes an 'innovative project.' Specifically, the article focuses on three main questions: (1) What kinds of projects are considered innovative? (2) How do projects become recognized as innovative and by whom? And (3) Why are projects recognized as innovative? This research follows the 'linguistic turn' occurring in project management studies, showing that social identity theory is a useful and insightful way of understanding discursively constructed labels chosen by practitioners to identify projects as innovative. Labeling projects as innovative has implications for practice as playing an important strategic role in bolstering the reputations of organizations and attracting customers; such labels are often used meaningfully, but also purposefully in project-based organizations.
member content locked

Log in or join PMI to gain access

or Join

Advertisement

Advertisement

Related Content

  • PM Network

    Wanted: Data member content locked

    Good data is the lifeblood of a successful artificial intelligence (AI) project. But collecting and parsing quality data can be time-consuming and costly. That leaves many AI teams facing a…

  • PM Network

    5: Human Genome Project member content locked

    Deciphering the roughly 30,000 genes that make up human life would have been challenging enough. Add in that the technology needed to do it hadn't yet been invented—and that the project team spanned…

  • PM Network

    47: Watson member content locked

    In the early 2000s, IBM was looking for its next big initiative, a project that would generate buzz similar to the public and press adoration that followed when its supercomputer beat chess legend…

  • PM Network

    44: Large Hadron Collider member content locked

    What's the world made of? How does it all work? Looking to shed light on those fundamental questions, the European Center for Nuclear Research (CERN) went big. Really big. Its Large Hadron Collider…

  • PM Network

    Open Office registered user content locked

    How does a city short on office space and housing still fight to attract high-tech companies and position itself as a hub of the future? For Copenhagen, Denmark, the answer is building nine…

Advertisement

Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.