Tourism is booming in Morocco's storied city of Marrakech. As a result, Morocco's government is investing in several large projects as part of its 2010 Vision campaign to redevelop Marrakech and its other its cities as well as the nation's infrastructure. From this effort, Morocco expects to create more than 600,000 new jobs and increase the country's gross domestic product by 20 percent. This article discusses Morocco's efforts to implement projects that improve the nation's quality of life and advance its global reputation as a preferred travel destination. In doing so, it lists the country's demographic information and profiles some of its most prominent projects. It then explains how these projects are changing the nature of Morocco's construction industry and how these efforts are transforming the way project managers perform.