The new old world

Soon after Disneyland Resort Paris opened in 1992, it drew much criticism from its surrounding communities who believed the park snubbed the local culture. As a result, the theme park struggled for many years to attract tourists. In response, Euro Disney Associes SCA forged a plan to create a sustainable community--called Val d'Europe--that would win over the theme park's critics and turn around its business by attracting the tourists it needed to sustain itself. Today, Val d'Europe is home to a growing business community and 23,000 residents. This article profiles six key elements that shaped Val d'Europe's success, explaining these elements in relation to the critical project management-related issues that were involved in realizing Val d'Europe and transforming Disneyland Resort Paris.
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