A comparative analysis of two concept evaluation methodsfor new product development projects

This paper examines two different concept evaluation techniques in pursuit of new product development and includes discussion of the strengths and weaknesses of these evaluation methodologies and human factors.
member content locked

Become a PMI member to gain access

or Join

Advertisement

Advertisement

Related Content

  • Project Management Journal

    Navigating Tensions to Create Value member content locked

    By Farid, Parinaz | Waldorff, Susanne Boche This article employs institutional logics to explore the change program–organizational context interface, and investigates how program management actors navigate the interface to create value.

  • Thought Leadership Series

    Messen, worauf es ankommt member content open

    Dieser zweite einer Reihe von Berichten mit PwC untersucht, wie die Top 10 Prozent die Anzahl und Vielfalt der Metriken über den traditionellen Umfang, den Zeitplan und die Budgetparameter hinaus…

  • Thought Leadership Series

    Medindo o que importa member content open

    Este segundo de uma série de relatórios com a PwC examina como os 10% principais aumentaram o número e a variedade de métricas, além dos parâmetros tradicionais de escopo, cronograma e orçamento,…

  • Thought Leadership Series

    Jūyō jikō no sokutei member content open

    PwC to no ichiren no repōto no kono 2-banmede wa, toppu 10-pāsento ga jūrai no han'i, sukejūru, oyobi yosan paramētā o koete, metorikku no kazu to tayō-sei o dono yō ni fuyashita ka o shirabe,…

  • Thought Leadership Series

    Héngliáng zhòngyào de shìqíng member content open

    Zhè shì pǔ huá yǒng dào xìliè bàogào zhōng de dì èr fèn, tàntǎole qián 10% de qǐyè rúhé zài chuántǒng de fànwéi, jìndù hé yùsuàn cānshù zhī wài zēngjiāle zhǐbiāo dì shùliàng hé zhǒnglèi, yǐ jiǎngshù…

Advertisement