Project Management Journal
Pascale, Steven | Carland, Jim | Carland, Jo Ann
How to cite this article:
Pascale, S., Carland, J., & Carland, J. A. (1997). A comparative analysis of two concept evaluation methodsfor new product development projects. Project Management Journal, 28(4), 47–52.
This paper examines two different concept evaluation techniques in pursuit of new product development and includes discussion of the strengths and weaknesses of these evaluation methodologies and human factors.
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