A comparative analysis of two concept evaluation methodsfor new product development projects

Article Innovation, Change Management, Decision Making December 1997

Project Management Journal

Pascale, Steven | Carland, Jim | Carland, Jo Ann

How to cite this article:

Pascale, S., Carland, J., & Carland, J. A. (1997). A comparative analysis of two concept evaluation methodsfor new product development projects. Project Management Journal, 28(4), 47–52.

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This paper examines two different concept evaluation techniques in pursuit of new product development and includes discussion of the strengths and weaknesses of these evaluation methodologies and human factors.