New product development

a roadmap for business success in the '90s

Product development practices at Apple Computer, Inc., a few years ago were nebulous. Despite having several different development processes, none were consistently used by any product division. Perhaps the less competitive business environment of the early ’80s let us operate comfortably with these inconsistencies. Looking back, the computer industry was in relative infancy compared to today’s new product cornucopia. For example, from 1984 to 1987, we were producing and delivering only four computer models: the Apple II and the Macintosh 128,512, and Plus. However, demand for newer and more technologically advanced products rapidly complicated our operations.
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