Beauty is in the eye of the beholder doesn't apply only to romance and fashion. Even in portfolio management, the land of objective measures and data-driven decisions, there's room for subjectivity. This article discusses what measurement tool, blind voting, categorization, risk assessment, etc., works best for the selection process for governing your portfolio. In doing so, it identifies three areas that affect measurement tool selection. It also suggests questions that should be answered to help determine which selection tools would work. It also looks at how risk assessments show how much organizational oversight is needed for each project. The article concludes by examining projects that rarely tie to organizational strategy, such as those linked to compliance efforts or business continuity issues, and are more difficult to assess.