Project Management Institute

Positive reinforcement

There are negative stakeholders in every project, and it's a project manager's responsibility to take negative stakeholders into account and neutralize their influence on the project affairs. This article features four project professionals discussing how they deal with negative stakeholders. It recommends understanding the motivation for criticism and the goals of negative stakeholders to satisfy their demands. It also suggests speaking in terms of the stakeholders' world and asking questions to understand where the stakeholder is coming from. To address stakeholder expectations, objectives, goals and targets need to be clear, set early, and discussed with stakeholders as appropriate. The article also identifies how to gain buy-in for the value of a project management office (PMO).
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