The complete project manager

building the right set of skills for greater project success

Randall L. Englund
Executive Consultant, Englund Project Management Consultancy
Alfonso Bucero
Managing Partner, BUCERO PM Consulting


Success in any environment largely depends upon completing successful projects—and successful projects get done by skilled project managers and teams, supported by effective project sponsors. The integration of knowledge and skills makes the difference in achieving optimized outcomes. The Complete Project Manager program integrates key people, team, business, technical, and organizational skills. This paper starts with an organic chemistry analogy from molecular chemistry and shares insights, experiences, and examples intended to motivate action towards embracing an integrated approach to the complete project manager.

While many professionals develop their craft through advanced education and on the job experience, there comes a time when an enhanced skill set and a new perspective about working with people is necessary in order to advance to the next level of performance. How do you move beyond this plateau? This paper provides a holistic approach to open eyes, minds, … and doors, so that changed thinking can be applied immediately within each organizational environment. The “right” set of skills depends on individual starting points, aptitude, attitude, desires, and supporting context.


Are you seeking the missing ingredients to move from good to great—to bridge the gap between strategy and execution? Are you looking for the next generation of skills, mindsets, and processes to transform your performance as a project manager or sponsor?

Many people are not aware of the need for them to change their thinking and of how this mindset inhibits their performance. This paper seeks to adopt, adapt, and apply a different approach, leading to more consistent, timely, and quality results. This can happen because project managers apply necessary leadership, influence, sales, and negotiating skills that had previously been overlooked or under applied. With conscious application of these skills, project managers get recognized through achieving business outcomes that had heretofore eluded them. The goal is to achieve greater levels of personal satisfaction and professional advancement.

This paper's learning objectives are to:

  • Change thinking about necessary skills to enhance on the job performance
  • Apply an organic approach to leading and managing projects
  • Realize what needs to be done to achieve better results and how to do it
  • Further develop project or program management professional careers

People harbor many “enemies of change”—such as not invented here, too busy, not enough time, cognitive blindness, natural reactive processes—that inhibit them from adopting better leadership and management practices. Some of these enemies might be ingrained beliefs, harbored over a lifetime of experiences. We cannot change those beliefs; we can only change the believer. The way to do this is to provide enough evidence and examples that tap the internal motivational drives within them. The next step is for them to implement a complete systems approach that achieves greater results, and is simple yet powerfully—and universally—effective. This paper is a beginning….


Alice in Wonderland (2010) as Change Agent

Watch the movie trailer for the 2010 version of this classic story. Note how these sound bite words describe both Alice and the actress who portrays her as a complete project manager:

  • Curious, and curiouser
  • It's a completely new story.
  • Alice returning; she is no longer 7 but 19 [years old].
  • Since gone, the Red Queen has taken over Wonderland
  • Alice comes across wild characters.
  • Becomes part of a force fighting oppression of the Red Queen
  • Heroine has to step up in a new way she never expected…and save the day.
  • We have our champion.
  • You are Alice; I'd know you anywhere.
  • Mia is incredible, perfect for the role.
  • [The role] needed somebody that has a gravity to them; Mia had a quality of being both a young and an old
  • soul at the same time.
  • Her experience is finding herself again,
  • Finding that she has the strength to be more self-assured.
  • He wouldn't be there if it weren't for me.
  • From the moment I fell down that rabbit hole, I've been told
  • what I must do,
  • who I must be.
  • I've been shrunk, stretched, scratched
  • And stuffed into a teapot.
  • I've been accused of being Alice, and of not being Alice.
  • But this is my path, I'll decide where it goes from here.
  • I make the path.
  • This is impossible.
  • Only if you believe it is.
  • This is only a dream; nothing can hurt me.
  • Oh yea.

Alice In Wonderland is a fantastical adventure and imaginative twist on a beloved story. Alice returns to the whimsical world she first entered as a child and embarks on a journey to discover her true destiny. Her tumble down the rabbit hole connects her with a wide variety of extraordinary characters. The journey of individuals embarking on a complete project manager's path may not be quite as colorful, but they usually embrace similar challenges and require a comparable attitude and set of skills.

Organic Chemistry Metaphor

We use a complex molecule as a metaphoric graphic for the complete project manager. The intent is to apply our own form of biomimicry to highlight key concepts.

Our visualization is molecular structure as an organic analogy for the complete project manager. With thanks to and with apologies to the chemical discipline, we map lessons from organic chemistry to the project management profession:


Organic chemistry is a subdiscipline within chemistry involving the scientific study of the structure, properties, composition, reactions, and preparation of carbon-based compounds, hydrocarbons, and their derivatives.

Organic compounds are structurally diverse. The range of application of organic compounds is enormous. They form the basis of, or are important constituents of, many products and almost all earthly life processes.(Organic chemistry, 2012)

Project management is the application of knowledge, skills, and techniques to execute projects effectively and efficiently. It is a strategic competency for organizations, enabling them to tie project results to business goals and better compete in their markets. Project management brings a unique focus shaped by the goals, resources, and schedule of each project. The value of that focus is proven by the rapid, worldwide growth of project management as a recognized and strategic organizational competence in all industries and organizations, as a subject for training and education, and as a career path.

Accidental project managers were, and often still are, common—coming into the profession with little knowledge of processes and procedures. The PMBOK® Guide advanced the profession and provides the foundation to build myriad structures capable of producing various outcomes. An ever-expanding number of professions and industries are embracing project management, recognizing the benefits of a disciplined approach to create new outcomes. This expansion brings the need for creating new ways to apply established processes… along with the need for practitioners possessing varied skillsets. A robust set of skills provides the leadership to fuse disparate groups into new organizations, through organic growth or mergers, and provide novel or innovative solutions.

No longer will one job description suffice for managing projects, programs, and portfolios. New possibilities for this profession can emerge with concentrated intent and research. As in life itself, unlimited combinations are possible for the molecule surrounding complete project managers. There are many ways to assemble successful outcomes. New possibilities will emerge by various combinations of skills.

We make no claims in the following sections to completely cover the topics. This is not an exhaustive representation nor is it the only way to form a complete project manager. We offer the picture in Exhibit 1 as a starting point. Use this picture as a guideline or outline, as an assessment tool, and as a journey to build your own “molecules.”

Structure for the Complete Project Manager

Exhibit 1. Structure for the Complete Project Manager

Leadership and Management Skills

Leadership and management skills are those vital visionary and “can do” competences so necessary when in a position to influence colleagues, team members, upper managers, clients, and so forth. The complete project manager possesses the lead-by-example, delegation, charisma, teachability, respect, qualities of leadership, courage, listening, and relationship-building skills and attributes to interact with people and achieve results.

The thread that runs through all key factors that determine success and failure is: PEOPLE. People do matter. Projects typically do not fail or succeed because of technical factors or because we cannot get electrons traveling faster than the speed of light; they fail or succeed depending on how well people work together. When we lose sight of the importance of people issues, such as clarity of purpose, effective and efficient communications, and management support, then we are doomed to struggle. Engaged people find ways to work through all problems. The challenge for complete project managers is to create environments for people to do their best work.

The complete project manager needs to be both a leader and manager—covering, as shown in exhibit 2, both what to do (vision) and how (execution). This requires placing a priority on understanding and listening to people. Lead by example. Demonstrate a positive attitude. Cultivate relationships up, across, and down the organization.

Identify leadership qualities that have made a difference in your life—people who have influenced you. Study what they did. Be the “teachable” student who continuously learns and applies a flexible approach to leadership.

Know yourself, believe in yourself, take care of yourself first, and then take care of others.

Leading vs. Managing a Team

Exhibit 2. Leading vs. Managing a Team

Personal Skills

Personal skills are those vital interaction competences for dealing with people. The complete project manager possesses the aptitude, attitude, and networking skills to interact with people and achieve results.

Early in our careers, we demonstrated negative attitudes regarding our jobs and towards the projects we managed. That negative disposition generated more problems than advantages. We created negative images of ourselves in front of colleagues, team members and managers. Results were not good—transmitting negativism to managers and team members, tarnishing our reputations, and limiting our options.

The maturing process led us to change our thinking. We needed an attitude check! By changing our attitude, we changed our worlds (see Bucero, 2010). This is a fundamental, life-changing experience.

Project managers need to be able to motivate and sustain people. Project team members will look to the project manager to solve problems and help remove obstacles. Complete project managers need to be able to address and solve problems within the team, as well as those that occur outside the team. Effective networking is a vital ingredient for success.

Here is the essence of persuasive skills: It usually makes great sense to repay favors, behave consistently, follow the lead of similar others, favor the requests of those we like, heed legitimate authorities, and value scarce resources.

Being focused on your strengths is a worthy approach that helps you grow personally and professionally, more so than any other “development plan.” All time and money spent to take you to the next level of excellence as a project manager and as a professional are the best investments you can make in your personal career.

The Role of Humor and Fun

The project manager walks into his boss's office and says, “Here is the bottom line budget needed for the success of the project.” The boss asks, “What can you do for half the money?” The project manager says, “Fail.” The boss asks, “When can you get started?” The project manager says, “I think I just did.”

Observe your reaction to the previous paragraph. Did you laugh quietly, snicker, break out in a hearty laugh,…? People react differently, but just the process of telling that story makes an indelible impact on others. The dialogue between two people starts out in a very common place and takes an interesting turn, perhaps even one we wished we had the presence of mind to express. The humorous story sets the stage for addressing serious issues, such as success or failure.

We advocate for the use of humor and fun in a complete project manager's toolkit. We do so because we believe it is effective, productive, and memorable. We are not offering an exhaustive description of humor nor can we prescribe how to create fun in every situation. What we are doing is sharing our commitment to creating fun working environments, with the hope that others may validate and renew their commitment to the same or else come to a new understanding of the need for “lightening up” some of the serious work of project management.

Humor plays a vital role in getting a person to laugh at situations that may seem overwhelming. One cannot truly laugh and still retain anger or hostility. A project manager's toolkit is more complete when fun is on the agenda, and every day includes laughter. Life in general, and projects specifically, seem to flow better and accomplish more when people have fun doing whatever they are doing. Possibly no other single factor provides more benefits than humor and fun. Health, both personally and organizationally, is improved. People want to work together again when they know the experience includes having fun.

Humor may be experienced through the telling of jokes but also may happen through paying attention and making the commitment to the moments in projects that deserve a good laugh. Use humor to explain difficult or challenging topics; retention is enhanced by remembering the story. Think differently about various moments encountered throughout a project. Seek a fun path that lightens the load while remaining on target.

Project Management Skills

Complete project managers build upon the foundation established by PMI's Guide to the Project Management Body of Knowledge. Through a core book (2012) and Toolkit of Practices (2012), our goal is to add insights and examples as aids for complete project managers in their quest to make sense of and apply the PMBOK®.

Competence is the ability to perform a specific task, action, or function successfully. We live in difficult business times, so organizations are looking for competent project managers. Project management competence goes beyond words. It is the leader's ability to say it, plan it, and do it in such a way that others know that they know how, and know that they want to follow that leader. And leaders close the loop to learn from each project. People admire project managers who display high competence, spanning not only the project management process but also related and necessary disciplines. They are professionals always ready to learn and always moving one step beyond. They are people who overcome a fear of making mistakes, people able to recognize better ways to get the job done, and able to learn from successes and failures and from others. Competence is a key to credibility, and credibility is the key to influencing others. Most team members will follow competent project managers.

A common shortcoming is to focus on a benefit you are providing (an output) and not articulating the benefit of the benefit (the outcome—value in business terms). Outputs are actual deliverables or products/services. Outcomes are the success criteria or measurable result of successful completion of the outputs. Emphasis is often placed on collecting outputs with little attention paid to outcomes. But outputs may have little intrinsic value unless they are linked to outcomes. For example, a complete project manager might state, “By initiating a project office to coordinate our portfolio of projects [output], we select the right projects to meet our strategic goals and provide the key set of services required by our end users [outcome].” These statements have a strong project management process behind them.

Environment Skills

When complete project managers focus attention on creating project-friendly environmental conditions, more systemic and widespread progress is possible than from developing and applying any other skill. The same approaches applied by equally talented managers may have quite different outcomes depending upon the culture, operating principles, structure, customs, procedures, and values in place. We refer not to the physical environment but to the surrounding interrelationships among people that permeate how and what happens in an organization. These are the man-made artifacts that overlay the physical environment.

It is increasingly likely that multicultural teams become the norm in most environments. The complete project manager needs to be sensitive to the impact of culture on every project…and how to create an effective culture.

Complete project managers embrace chaos as a natural operating force. A firm grasp of purpose is the means to prosper in any environment. It is also important to take social responsibility for being a good citizen in the larger context of the surrounding environment.

To be successful, assess the current environment using an Environmental Assessment Survey Instrument (see EASI web reference). Understand the forces driving all behaviors. With this knowledge in place, it becomes possible to know how to approach project-based work with a higher probability of success, based upon reality-based knowledge of how people operate in a specific environment. Putting this knowledge to work happens when preparing and executing action plans.

Consider the multiplicative effect of these elements of management attention on environmental operating climate, as described by Goleman, Boyatzis, McKee in Primal Leadership (pp 17–18):

  • In one study, climate alone accurately sorted companies into high versus low profits and growth in 75 percent of cases.  x
  • Climate—how people feel about working at a company—can account for 20 to 30 percent of business performance.          x
  • The actions of the leader account for 50 to 70 percent of how employees perceive their organization's climate.          =

These suggest a leader's actions can predict up to 16 percent of an organization's performance (.75 x .30 x .70 = .16). That is a significant compounding effect that deserves attention about how much time to spend on environmental improvement programs.

Organizational Skills

An imperative facing complete project managers in all organizations is not only to embark on a quest to manage project management processes, but also to execute projects within “green” organizations that encourage project-based work. A “green” organization is better positioned not only to survive but also to prosper, even in difficult times.

To reach this state, leaders need to eliminate pollutants and “toxic” actions that demotivate people and teams. It also means that those people on this path search with unrelenting curiosity for leading practices. A “leading practice” is a process, action, or procedure that has not yet gained recognition as a best practice but it shows great potential as a better way to structure the organization and optimize results from project-based work. When these practices are revealed to you, it requires that you be prepared to take action.

Usage of “green” terminology in this context extends the physical, tangible thinking about our environment into the non-physical, intangible relationships that affect working environments among people in an organization. In this sense, “green” is good, productive, and desirable, allowing people to work as natural, organic living systems are intended to do. Examples would be:

  • trust among colleagues and management is ever present
  • cooperation instead of competition is the norm
  • a common sense of purpose provides sustenance and meaning to all activities
  • a shared vision brings clarity to the direction of work
  • people fully communicate with each other regularly
  • individuals are respected, able to express their creativity, and have power to influence others through positive persuasive techniques

On the other hand, “toxic” working environments are permeated by mistrust, failures to communicate, burdensome reporting requirements, misguided metrics, and cutthroat tactics. Negative political practices create uneasiness and frustration among all except those who wield them with power.

A toxic element might be the type of manager who barely understands or appreciates the project management process, and makes demands or decisions that are shortsighted. A green element is the leader who engages his or her people in open discussion—and possible dissent—to determine the best way to proceed on a complex project.

We believe these “green” aspects are necessary for complete project managers to buy into, create, and support. Without this approach, people and organizations are often doomed to failures, overruns, and dissatisfied stakeholders. Each person has the power within him or her to embrace this thinking and act upon it every day.

Negotiating Skills

The results delivered by projects depend upon what you negotiate. Everything is negotiable, both at work and in everyday lives. It is in your best interest, and the interest of your team and organization, that you embrace negotiating as a requisite skill…and implement it dutifully. Negotiating is fun, and it is productive. As you develop negotiating skills via learning and practice, people come to respect you more rather than perceiving that you are challenging their professionalism. Take a negotiating course, read the books, change your attitude to apply the concepts, especially win-win, be prepared, be patient, believe you ARE a good negotiator (of course each of us can improve but that is another story)…, and you will be grateful every day that you made this shift.

Be aware of and utilize four key forces in negotiations: Timing (what is the deadline?), Information (link to strategic goals), Approach (commit to win-win), and Power (ability to get things done).

We see it over and over again how simply asking for something during a discussion results in a better outcome. The other party can always say no, and no harm is done. That party may say yes or counter propose, and each side is happy with the outcome. Get something in exchange for every concession. Complete project managers owe it to themselves and their partners to engage in negotiations. The time is now to view everything as negotiable.

Political Skills

Complete project managers understand the power structure in their organizations. Clues to a power structure may come from an organizational chart, but how things get done goes far beyond that. Influence exists in people's hearts and minds, where power derives more from legitimacy than from authority. Its presence occurs in the implementation of decisions.

Improving organizational performance depends upon getting more accomplished through projects. Just what gets accomplished and how comes under the purview of power and politics. Organizations by their nature are political. The political process is always at work in organizations. To be effective, project managers need to become politically sensitive. Encourage excellence in project sponsorship by managing up the organization (see Englund and Bucero, 2006).

Assessing the environment, rethinking attitudes towards power and politics, and developing an effective Political Plan are foundational steps. These help to address the power structure in an organization, identify critical stakeholder levels of trust and agreement, develop a guiding coalition, and determine areas of focus.

An overlay to the project management process is to prepare a political plan. This plan involves observing how an organization gets work done, and performing a stakeholder analysis. It further incorporates creative human dynamics to encourage proactive thinking about how to respond to and influence other people in the organization. Complete project managers develop political plans (see web reference) as well as effective project plans.

Sales Skills

You should know that you are continuously in sales cycles throughout project life cycles. Don't be a victim of lost sales or opportunities. Embrace the sales process as the means to secure necessary commitments in a genuine manner worthy of a complete project manager.

The classic sales approach, applicable to almost any environment, is to cover features, benefits, and advantages, as depicted in Exhibit 3. Seek compelling wording and arguments.

If you know not what the customer, team member, or sponsor most cares about, you may need to describe all features of your product, project, or solution. A better approach is to ask questions, listen, and then focus on what the other party truly cares about. Provide details, a prototype, or a demonstration so that the person clearly understands the key features of your proposal: “This Project Management Office (PMO) addresses a key deficiency in the organization by providing a complete document management and retrieval system. Let me show you how it works….

Describe the benefits that accrue after these features are implemented: “This system relieves in-field consultants from time-consuming, low value-added activities, provides increased quality assurance within the project delivery process through access to most up-to-date documents, and serves as a breeding ground for knowledge sharing.

Project how these benefits provide a competitive advantage for the organization: “Implementing this system means our customers will be served by the latest technology with error-free documentation, leading to more repeat business, and field consultants can spend more time addressing both existing and new customer requirements and turning them into sales.”

The Selling Process

Exhibit 3. The Selling Process

Steps in the selling process include:

  • Use management-speak (when speaking to upper managers)
  • Clearly identify the problem
  • Present a compelling argument on how features will produce benefits
  • Cover the advantages of this approach
  • Prompt and listen for feedback
  • Close and get the order

Follow a selling process that facilitates relationship building with buyers. Be dedicated to serving others and presenting to them what they really need. Probe for issues through carefully crafted, open-ended questions.

Change Management Skills

Project leaders do not like change any more than followers do unless, of course, it is their idea. Change is hard for everyone. You cannot move forward and stay the same at the same time. People resist change for several reasons:

People resist change because of personal loss. A key obligation of a project manager is to talk to stakeholders about how the change will affect them.

People resist change because of fear of the unknown. Project managers need to communicate both knowns and unknowns throughout project life cycles.

People resist change because they were not part of the decision-making or implementation design process or because of bad timing. Consider using this checklist:

  • Will this change benefit the team?
  • Is the change compatible with the purpose of the project?
  • Is this change specific and clear?
  • Are the top 20% (the influencers) in favor of this change?
  • Is it possible to test this change before making a total commitment to it?
  • Are physical, financial, and human resources available to make this change?
  • Is the change reversible?
  • Is this change the next obvious step?
  • Does this change have both short and long-term range benefits?

If too many questions have a “no” by them, then the timing may not be right.

People resist change because it feels awkward. Accepting change as part of project lives means exposure to a variety of new and possibly uncomfortable situations. A complete project manager is willing to experiment, assess personal and others’ reactions and behaviors, and seek a path towards progress.

People resist change because of tradition. Many professionals have managed projects without applying a formal methodology for many years. Project results were not bad but not great either. As organizations grow in terms of people and project complexity, the need arises to implement a formal PM methodology.

The keys to dealing with change successfully include having a good attitude toward change and being prepared to meet change. Understand the change management process: Create the conditions for change, make change happen, and make change “stick.” This approach includes people and behavioral aspects, in contrast with change control, which focuses on managing changes to project scope, schedule, and costs. Change will happen whether you like it or not. Without change there can be no improvement. Complete project managers make a commitment to pay the price for change. Change needs to happen within you before it can happen around you. It is never too late to change.


Your fate as a complete project manager is up to you. We have opened doors, proposed a structure, and shared thoughts, insights, experiences, and stories. As depicted in the ever-expanding molecular structure of organic chemistry, as well as the potential of social networking, infinite combinations are possible. Frodo Baggins learned in The Lord of the Rings that “even the smallest person can change the course of the future.” What will be your path?

Achieving completeness is an unending—and thoroughly satisfying—journey. The rest of the story is in your hands….


Burton, T. (Director). (2010). Alice in Wonderland [DVD]. USA: Walt Disney Pictures.

Assessment (EASI), Action Plan, and Political Plan templates. Retrieve from, “Offerings”.

Bucero, A. (2010). Today is a good day. Ontario, Canada: Multimedia Publications.

Englund, R. and Bucero, A. (2006). Project sponsorship: Achieving management commitment for project success. San Francisco: Jossey Bass Publishers.

Englund, R. and Bucero, A. (2012). The complete project manager: Integrating people, organizational, and technical skills. Vienna, VA: Management Concepts.

Englund, R. and Bucero, A. (2012). The complete project manager: Toolkit of practices. Vienna, VA: Management Concepts.

Goleman, Boyatzis, McKee (2002). Primal leadership. Boston, MA: Harvard Business School Press.

Graham, R. and Englund, R. (2004). Creating an environment for successful projects: Second edition. San Francisco, CA: Jossey Bass Publishers.

Organic Chemistry. (2012) In Wikipedia, the free encyclopedia. Retrieved from

This material has been reproduced with the permission of the copyright owner. Unauthorized reproduction of this material is strictly prohibited. For permission to reproduce this material, please contact PMI or any listed author.

© 2012, Randall L. Englund
Originally published as a part of 2012 PMI Global Congress Proceedings – Marseille, France



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