Positive Influence

Project Managers Build Project Cultures Directly and Indirectly—Whether or Not They Are Trying To

A primary purpose of project leadership is to create a project culture. Such cultures are formed first and foremost through the process of creating a small-group identity. Sharing the project's goal, understanding its mission and driving toward a positive result, the group is not just a handful of people working together—it is a team organizing to get the job done.
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