Relevance of project marketing activities to project management practitioners

Project marketing research today is primarily known in the European management research world. It continues to be practically non-existent in the practitioner and research world in North America. The purpose of this research paper is to provide a brief synopsis of a dissertation in progress. This dissertation aims at studying project marketing and illustrating that it can be viewed from two primary perspectives: project management and marketing. This will provide knowledge of its existence and awareness in the academic community. Furthermore, the dissertation aims at investigating the relationship between project marketing and project management adopting a marketing perspective of project marketing as the basis. This will highlight the importance of project marketing in the practitioner world. According to the marketing perspective, project marketing can be defined as the management of multiple projects between supplier X and client Y focusing on the long-term consequences on the customer’s business. Prior re
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