Drive Through Change
Quick-Service Operators Crave Improvement Projects
At many quick-service restaurants, drive-thru orders and pickups now outperform dining rooms. At Jack in the Box, more than 70 percent of sales are made from the front seat of cars, and in August the company announced a US$30 million-plus program to remodel and enhance existing drive-thrus where wait times lagged by even a minute. It's no coincidence that the fastest-growing restaurant chain in the United States, Raising Cane's, also has the fastest drive-thru times. To keep pace with consumers' shifting dining behaviors, a bevy of operators are launching projects to rethink the traditional drive-thru.