Seeding the brainstorm

Collective brainstorming allows teams to work together in developing plans that address the many concerns, risks, and activities involved in implementing projects. This article describes how project managers can use brainstorming as an effective technique for creating original project solutions and identifying unseen project risks. In doing so, it discusses the process and the issues involved in developing an enterprise brainstorming approach and in conducting effective brainstorming sessions. It examines the impact of group size on session results; it suggests an approach for leading large groups through the brainstorming process. It also outlines methods for selecting session participants, leading successful sessions, and creating safe brainstorming environments. Accompanying this article is a sidebar outlining a ten-point framework for leading brainstorming conversations.
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