More Than Stores
Teams That Are Making Over Shopping Malls Must Keep An Eye On Requirements
Massive shopping centers can't compete with online convenience. Digital retail sales are skyrocketing, reaching US$2.3 trillion last year—a nearly 25 percent increase over the previous year, according to a 2018 report by eMarketer. So a surge of projects is underway around the world to redefine the shopping mall experience—with scopes that go beyond typical shops and restaurants. Sponsors have a simple goal: Boost sales by giving customers more attractions so they stick around and shop. Includes a case study about an Indian mall project team.