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Through social media networks, professionals and organizations are making both targeted and unexpected connections that are sometimes leading to career opportunities for professionals who can provide a business with the expertise it needs to compete in today's economic environment. This article examines how project practitioners and organizations are developing career-based relationships via social media networks. In doing so, it discusses some of the companies and the techniques that are now available to connect organizations and professionals via social networking. It identifies the real value of using social networks, describing how companies such as the software firm Tata Elxsi use LinkedIn and Twitter. It then suggests how users--both professionals and organizations--can best leverage the advantages that social networks offer. Accompanying this article are three sidebars: The first explains an appropriate style for communicating via social networks; the second explains the some of the benefits gained by using social media networks to generate career opportunities; the third identifies a simple way that companies can use social networks to engage potential candidates.
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