Project Management Institute

Managing project stakeholder communication

the Qstock Festival case

This research develops the understanding of project stakeholder management through examining how stakeholder communication is facilitated and managed during the different phases of the project's life cycle. By building on the information processing view and the stakeholder salience framework, our study shows how stakeholder communication practices vary among the impersonal, personal, and group modes of communication. We also show how these practices depend on stakeholders' salience and project life cycle phase. The results indicate that a dynamic approach is required to understanding stakeholder management; different communication practices are required over the project's life cycle, which can be explained by the varying degrees of stakeholder salience.
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