Project Management Institute

Transformation Stories

Effective Storytelling Can Boost Buy-In for Digital Overhauls

Digital transformations are all the rage these days—and also a source of anxiety. CEOs and other business leaders say their top concern for 2019 is risks surrounding digital transformation, according to a Protiviti survey conducted late last year. They have good reason to worry: 43 percent of CIOs surveyed by Harvey Nash/KPMG in 2017 cited resistance to change as the top impediment to digital success. A lack of employee engagement can grind a transformation effort to a halt. One way to build engagement has always been central to the human experience: storytelling.
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