Strategic planning + project management = competitive advantage
The discipline and methodology of project management has much potential for helping executive management formulate and align their organization's strategic planning goals. This article explores ways that project management can be integrated into strategic planning and features a profile of a organization that has done just that: Blue Cross and Blue Shield of Louisiana (BCBSLA). BCBSLA relies on a software tool called PULSE, designed to track and measure company initiatives. These initiatives fall into one of four categories: market share, financial stability, quality performance, and resource management. Using PULSE, and combining strategic planning with project management, BCBSLA has succeeded in maintaining high morale, a stable environment, and a competitive edge.