Managing to the corner cube

This article presents a management model with three dimensions: asset management, project or product management, and strategic management. Assets are usually managed by middle managers; projects and products are usually planned by management but implemented at the worker level; and strategic management is generally the work of executives. The three-dimensional model presented in this article -- the Corner Cube Model -- graphs asset performance against project performance against strategic performance in order to show how the effect of managerial decisions along any one of the dimensions affect the other two dimensions, or the company as a whole. The model can be applied to any subdivision of the organization, and enables corporations to assess their strategic decisions over time.