Time-to-market project management
The key element for enterprise success in many industries is bringing new products to market quickly. Project managers can contribute to this effort by bringing their disciplines to the entire spectrum of activities that comprise product creation, and focusing their efforts on time-to-market. This article describes ten elements that must be carefully coordinated in order to deliver new products to market: 1) positioning; 2) planning; 3) partnering; 4) producing; 5) processing; 6) packaging; 7) pricing; 8) promoting; 9) placing; and 10) pleasing. Each of these elements is discussed with respect to the project manager's job of ensuring a concurrent coordination of activities, and delivery within the shortest total elapsed time.