The strategic thinking that informs successful military campaigns can help project managers successfully realize projects. This author discusses the process for rapid decision-making known as OODA--observe, orient, decide, and act. In doing so, he examines this process as a tactic which enables project managers to get inside the decision cycle of competitors. Developed by former US Air Force fighter pilot John Boyd as a system for engaging aerial combat, a process that Mr. Boyd later adapted for use in ground combat, counter-terrorism, international relations, and business situations, this approach, says the author, can help project managers implement strategic changes more quickly and effectively. In doing so, he explains how this process empowers project teams to realize projects on-time, on-budget, and to-specification.