11: Netflix Streaming

For Proving a Single Project can Pivot a Company, an Industry—and Viewing Habits of the Entire World

Netflix had already disrupted the entertainment business once, allowing customers to forgo the brick-and-mortar video store for the convenience of online shopping. It ranked as one of the United States Postal Service's fastest growing first-class mail customers, regularly shipping out millions of DVDs. But those signature red envelopes were about to become far less ubiquitous. In 2005, the company launched a project to pivot to streaming, forever altering the landscape of media consumption.
member content locked

Log in or join PMI to gain access

or Join

Advertisement

Advertisement

Related Content

Advertisement

Publishing or acceptance of an advertisement is neither a guarantee nor endorsement of the advertiser's product or service. View advertising policy.