11: Netflix Streaming
For Proving a Single Project can Pivot a Company, an Industry—and Viewing Habits of the Entire World
Netflix had already disrupted the entertainment business once, allowing customers to forgo the brick-and-mortar video store for the convenience of online shopping. It ranked as one of the United States Postal Service's fastest growing first-class mail customers, regularly shipping out millions of DVDs. But those signature red envelopes were about to become far less ubiquitous. In 2005, the company launched a project to pivot to streaming, forever altering the landscape of media consumption.