theme parks could be transformed by virtual reality projects — if teams can navigate the unfamiliar terrain
Roller coasters and live shows are so 20th century. The next wave of theme park projects is all about virtual reality (VR). Entertainment developers believe the technology can give customers a more immersive and intense experience than traditional amusement parks provide. But because VR technology is unfamiliar to most theme park stakeholders, these projects can present more risks than more traditional initiatives to upgrade parks.