Thailand's tasting robot

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ArticleInnovation1 February 2015

PM Network

Nims, Brittany

How to cite this article:

Nims, B. (2015). Thailand's tasting robot. PM Network, 29(2), 10.
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In September 2014 the government of Thailand unveiled an electronic tasting robot, which measures the authenticity of Thai recipes to meet the government's standards for purveyors of the country's cuisine around the world.

Fed up with subpar Thai food abroad, the Thai government sponsored a project to ensure purveyors of the country’s cuisine meet its exacting standards around the world. The Thai Delicious Committee, overseen by the government’s National Innovation Agency, unveiled its “e-delicious” tasting robot in September.

Using 10 sensors to determine taste and smell, the boxy contraption works by tasting dishes and measuring the chemical signature of the food against a government-approved standard recipe for the same dish. It then computes a rating out of 100; any score below 80 indicates inauthenticity.

The project team spent about a year developing e-delicious, developer Krit Chongsrid, PhD, told ABC News. Syncing the smell and taste sensors was the most difficult part of the US$100,000 robot project. “There is a 5 to 10 percent error probability,” Dr. Chongsrid said.

His team hopes to produce at least 100 of the machines, with the goal of selling each for US$18,000 to Thai embassies in countries with many Thai restaurants. In addition to the taster, the committee produced a free app named Thai Delicious that offers officially approved recipes, as well as a logo restaurants can display on menus if they use government-backed recipes.

E-delicious isn’t the world’s first electronic tasting robot—previous projects have delivered a beer-tasting robot in Spain and a wine-tasting robot in Denmark. But it is the first devoted to Thai food.

“We wanted the cheapest and easiest approach to measure food,” Sirapat Pratontep, PhD, a nanotechnology expert who led the robot’s development, told The New York Times. “You just put in the food and you get a rating.” —Brittany Nims

PM NETWORK FEBRUARY 2015 WWW.PMI.ORG

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