16: Walt Disney World
For Setting the Bar on Immersive Entertainment—and Then Raising It Again and Again
Some people just have an eye. Where most would see a rodent, Walt Disney conjured up a friendly mouse named Mickey in gigantic white gloves, red shorts and yellow oversized shoes. And where most people saw a big old piece of swampland, Disney envisioned a massive theme park and unofficial capital for his burgeoning entertainment empire.