How Credo Is Cleaning Up Beauty, One Ingredient at a Time
PMI CEO, Pierre talks with Annie Jackson of Credo Beauty about how Credo holds itself to higher standards in the beauty sector.
How Credo Is Cleaning Up Beauty, One Ingredient at a Time
PMI CEO, Pierre talks with Annie Jackson of Credo Beauty about how Credo holds itself to higher standards in the beauty sector.
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Episode Overview
4 November 2025
With guest Annie Jackson
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Annie Jackson, Co-founder and CEO of Credo Beauty, to explore how retailers can act as industry regulators, drive sustainable transformation, and balance purpose with profitability in the clean beauty sector.
Meet Our Guest
Annie Jackson
Co-founder and CEO of Credo Beauty
Beauty veteran Annie Jackson has been a key player in the successes of the industry’s biggest beauty companies. Annie began her career at Estée Lauder, where, after 6 years, she was recruited to be one of the early members of the team that launched Sephora USA and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics and, in 2011, returned to her Sephora roots in merchandising for color cosmetics at Sephora within JCPenney. Her love of beauty and quest for cleaner options led her, alongside Shashi Batra, to create Credo Beauty. As Co-Founders, they shared a vision to change the way people think about what they put in and on their bodies and skin, fostering a new generation of beauty brands — natural, organic, effective, clean, and sustainable — pioneering the clean beauty movement.
Full Transcript
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